How to make the most of the existing audience information and data available out there? How can I incorporate it into the marketing and distribution strategies of my next films? The development of audiences on digital platforms is still booming; digitization and new technologies have changed the way people consume movies and series: the film industry and its approach to audiences is at a crucial moment in its contemporary history. Capturing this change in behaviour is only possible through digital literacy and an update of strategic thinking about the forms of distribution and marketing in the sector. The objective of this workshop is to show tools to facilitate decision-making in the context of an increasingly data-driven industry.
Lola Rodríguez, Data Specialist at The Film Agency, will share tools that make life easier for producers, as well as available and useful information that can be used by producers and specialists in their work processes so that the films we are making today take full advantage of the new distribution and exhibition channels.
With the support of
With the collaboration of
| 28/03/2023 - 2:30H Sala Mompou (SGAE) |
Workshop in Spanish
Free entrance with previous registration
With Lola Rodríguez Bernal | Especialista en datos en The Film Agency
