The ABC of Audience Design

How to reach your audience? In an era of excess of image-consumption, with a boom in demand for audiovisual “content”, the process of getting films to find an audience out there no longer involves “being visible” but rather fighting for “not being invisible”.

Nicolò Gallio, marketing and communication consultant for the media and creative industries attached to the TorinoFilmLab Audience Design Programme, will present us in the context of the D’A Film Lab Barcelona concepts, key exercises and design games to get to the heart of our film and start thinking who they are and where to find the audiences for my story. The tools introduced will range from SWOT Analysis to the Empathy Map Canvas and Business Model Canvas, as well as templates for Personas and user journey ideas. After the introduction to the world of Audience Design, participants will then have the chance to apply some of the tools on the selected projects.

With the support of

With the collaboration of