He is a Colombian-American photographer and creative director known for his work on numerous music videos for artists such as Bad Bunny, Rosalía, Rauw Alejandro and Katy Perry, among others. He began his career in Miami as a teenager, taking Polaroid photos of some of the world’s most famous faces. A Cannes Lions International Festival of Creativity winner, he made his feature film debut in 2025 with Barrio triste, which premiered at the Venice Film Festival in the Orizzonti section and was later selected for the Toronto International Film Festival.
